ONE YEAR. ONE MILLION KILOMETERS. ONE EPIC SUMMER.

One year ago, Racing Unleashed opened the doors of its flagship Racing Lounge Zurich City in the heart of Europaallee. What started as a bold vision has grown into one of Zurich’s most unique destinations for racing, entertainment, hospitality and community. Over the past twelve months, thousands of guests have taken a seat in our simulators, celebrated victories, hosted events, enjoyed afterwork drinks, watched races together and pushed their limits on virtual tracks around the world.

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And together, they have achieved an incredible milestone:

More Than One Million Kilometers Driven

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In just one year, guests at Racing Lounge Zurich City have collectively completed more than one million virtual racing kilometers. That is the equivalent of driving around the Earth more than 25 times. While the number itself is impressive, it represents something even more important: countless moments of competition, excitement, teamwork and unforgettable experiences shared between friends, colleagues, families and racing enthusiasts.

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More Than Just Racing

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From day one, Racing Lounge Zurich City was designed to be more than a sim racing venue. With its central location in Zurich’s Europaallee district, the Ascari Bar & Bistro, premium event spaces and a welcoming atmosphere, the lounge has evolved into a meeting place for people from all walks of life.

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Some guests come to compete. Others join us for a drink after work. Many discover sim racing for the first time through Track Tuesday, while others gather with friends during our Watch Parties to experience the biggest moments in motorsport together. At the same time, the lounge has become an important venue within the Racing Unleashed ecosystem, regularly hosting races of the RU Esports Series and welcoming some of Europe’s most talented sim racers.

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Strong Partnerships, Strong Community

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Throughout its first year, Racing Lounge Zurich City has also become home to a growing network of partners, companies and communities. From corporate events and team-building experiences to brand activations and networking events, the lounge has proven that racing can bring people together in powerful and unexpected ways. The support of our partners, guests, employees and community has played a key role in shaping what the lounge has become today. For that, we are incredibly grateful.

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Celebrate With Us Throughout July

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To celebrate our first anniversary, we are turning the entire month of July into a month-long celebration.

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20% Off All Rides

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Throughout July, enjoy 20% off all rides at Racing Lounge Zurich City.

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Offer valid for all rides booked and redeemed at Racing Lounge Zurich City between July 1 and July 31, 2026. Cannot be combined with other discounts, promotions or special offers.

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Anniversary Prize Wheel

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Take your shot at exclusive prizes, free rides, merchandise and more.

Participation is subject to the Anniversary Prize Wheel Terms & Conditions.

‍View Terms & Conditions

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Kevin Magnussen Hotlap Challenge

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Think you're fast? Former Formula 1 driver and Racing Unleashed investor Kevin Magnussen has set a benchmark lap at Silverstone and challenges you to beat it. The fastest drivers will win exclusive prizes such as a one-year Pole Position Pass, including signed Kevin Magnussen merchandise and more Racing Unleashed rewards.

Participation is subject to the Kevin Magnussen Hotlap Challenge Terms & Conditions.

View Terms & Conditions

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Event Booking Special

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Planning a corporate event, team outing or private celebration? Book your event in July and receive a complimentary trophy set for events taking place by September 30, 2026.

Offer applies to event bookings confirmed between July 1 and July 31, 2026. Events must take place no later than September 30, 2026.

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Art Meets Sport

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To mark the occasion, we are also unveiling our very first Art Sim – a one-of-a-kind simulator cover designed and spray-painted by one of our own employees. The installation celebrates creativity, individuality and the belief that talent deserves visibility both on and off the track.

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Join The Celebration!

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One year down.

One million kilometers driven.

Countless memories created.

And we’re only getting started.

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Join us this July and celebrate the first anniversary of Racing Lounge Zurich City with us.

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*Offers and promotions are subject to availability. Racing Unleashed reserves the right to amend or withdraw promotions at any time. Additional terms and conditions may apply.