Racing Unleashed Arrives in Maranello

Racing Unleashed is proud to mark its entry into the Italian market with the launch of a new franchise lounge in Maranello - an iconic motorsport location nestled in the heart of the Motor Valley. Known globally for its deep racing heritage, the region is a fitting home for the next step in Racing Unleashed’s international journey.

The franchise, operated by Motorsport Maranello, brings ten Racing Unleashed simulators into an existing motorsport retail space, complementing Motorsport Maranello’s renowned driving experiences, and offering visitors the chance to step into the world of professional sim racing. From amateurs looking for their first adrenaline-fueled experience to motorsport enthusiasts eager to test their reflexes on some of the world’s most iconic tracks, the lounge makes high-performance racing more accessible than ever.

This opening strengthens our mission to bring "The Most Engaging Motorsport" to new markets, powered by our proprietary technology and a growing network of passionate partners. With its strategic location, immersive racing environment, and strong local motorsport culture, Maranello is the ideal launchpad for Racing Unleashed’s first franchise in Italy - and a glimpse of what’s to come as we accelerate into new territories.