Lounge Spotlight: Racing Lounge Cham

Where It All Began

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Tucked away in Lorzenpark in Cham, just outside the town centre, sits a special place in the Racing Unleashed story: our very first Racing Lounge.

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Located right next to our headquarters, Racing Lounge Cham is more than another place to race. It is our home base – close to the people, technology and ideas behind Racing Unleashed. What began here has since grown into an international network of Racing Lounges, but Cham has retained its own distinctive character.

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It is compact, personal and built around what matters most: racing. Whether you are chasing a new personal best, competing with friends or discovering sim racing for the first time, the lounge offers a focused environment where the track takes centre stage.

More Simulators. More Racing. Same Character.

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Over time, Racing Lounge Cham has continued to evolve along with its community. Due to growing demand, the lounge has expanded from five to eight high-end simulators, creating more opportunities to race together and more flexibility for events.

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The space itself has also been refreshed, with a new look and a dedicated Racing Unleashed merchandise wall. The result is a lounge that's better equipped for groups while preserving the intimate atmosphere that has always made Cham unique.

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The additional simulators make an especially noticeable difference when the whole grid fills up. Friends, colleagues and event guests can spend more time racing together – and less time waiting for their next turn.

Built for Focus – and for Bringing People Together

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Racing Lounge Cham works just as well for an individual training session as it does for a private event. Its eight simulators allow drivers to compete directly against one another, while the compact layout keeps the entire group close to the action. The venue can accommodate exclusive events and can also be made available outside regular opening hours upon request.

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That makes Cham particularly well suited to team events, client gatherings and private celebrations. Instead of dividing guests between different activities, racing creates a shared experience: everyone follows the same competition, compares lap times and has a reason to keep an eye on the leaderboard.

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And sometimes, one visit turns into something much bigger.

From Team Event to Racing Tradition

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For local companies, Racing Lounge Cham offers more than an alternative to the usual team outing. It can become a place to build an ongoing competition of their own.

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AMINA Bank is one example. What started as a visit to the Cham lounge developed into a recurring Corporate Racing League, with employees returning for their own internal championship, rankings and driver rivalries.

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Their story shows how sim racing can turn a one-off corporate event into something teams want to return to – combining competition, shared experiences and plenty to talk about long after the chequered flag.

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Read here how AMINA Bank built its own Corporate Racing League

A Hidden Racing Gem in Cham

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Racing Lounge Cham may sit away from the bustle of a city centre or international airport, but that is precisely part of its appeal.

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With eight simulators, a focused atmosphere and the Racing Unleashed team just next door, it offers an experience that feels close to the roots of the brand. The lounge is easily accessible by car, with public parking directly next door, while a bus stop is located right in front of the building.

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For regular racers, first-time drivers, groups and companies from Cham, Zug and the surrounding region, it is a place to meet, compete and experience motorsport differently.

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This is where Racing Unleashed started. And there are still plenty of laps ahead.