Discover the RU Original Collection

We’re launching our very first official merchandise drop – and it's everything you’d expect from Racing Unleashed: clean lines, bold design, and a racing spirit built into every thread. This is more than merch. It’s a statement.‍

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Exclusively available in our brand-new flagship lounge, this limited RU Original Collection blends urban lifestyle with our unmistakable design language. Whether you’re a lounge regular, a sim racing die-hard, or just someone who lives fast and bold, this gear is for you.‍‍

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The Collection

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RU Original Cap | CHF 39‍

Sleek, structured, and ready for the street. Our black cap features the signature RU line design stitched across the front panel. It’s the perfect finishing touch—whether you're on the grid or on the go.‍

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RU Original Bottle | CHF 49‍

Hydration meets style. This matte black bottle combines clean functionality with our signature flair: the RU logo on one side and our racing mantra—SIP. RACE. REPEAT.—on the other.

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RU Original Hoodie | CHF 79‍

Soft, heavy, and built to stand out. With the bold RU line design across the chest, this black hoodie keeps you warm while turning heads. Minimalist in tone, maximalist in statement.

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RU Original Canvas Bag | CHF 25‍

Carry your essentials with racing pride. The durable black canvas tote features our signature track line and adds a subtle speed aesthetic to your daily look.

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Every item in this drop is designed to channel the bold aesthetic of Racing Unleashed into everyday life. Sleek, fast, and unmistakably ours.

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