Racing Unleashed Cham 11

Racing Unleashed at a glance

We are an internationally active company fully invested in the world of e-sports. Our state-of-the-art simulators completely immerse you in the world of motorsports. Famous racetracks such as Spa-Francorchamps or the Red Bull Ring are available equally to fervent athletes, casual gamers and individuals on the hunt for entertainment of the highest order. Sustainable motorsport at full power, a real, exciting competition between athletes from all over the world and an exclusive experience – all this and more can be enjoyed at our Racing Lounges, Corporate Events and in Franchising.

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Democratization of motorsports

Up until recently, it was considered a privilege to be a part of the costly world of motorsports. Only a small fraction of the population had the chance to enjoy and establish themselves in this unique sport. It is our heartfelt desire to change this. We want to make motorsports accessible to the population at large – digitally, with our state-of-the-art simulators. Everyone should be able to give this sustainable and safe motorsport the opportunity to amaze.

Tina Hausmann

The Racing Unleashed Competition

With our two very own e-sports leagues we have unleashed a serious and credible sport. The best of the best race eachother in the Racer League and fight for attractive prizes, while the Challenger League affords everyone the opportunity to face the thrill of competition in virtual racing. During the season, the challenge takes place monthly at our Racing Lounges in Cham, Zurich and Kemptthal. Read on to find out more about how you can showcase your skills and talent together with athletes from all around the world.

Innovation at the highest possible speed is our core competence and the reason why we have already come so far. It is the pace of innovation and ability to consistently reduce the time to market that dictates winning or losing – not innovation itself.

- Monisha Kaltenborn, CEO of Racing Unleashed

Our mission statement

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Mission

Transport traditional motorsports to the future with our state-of-the-art simulators and make it accessible to the general public. The e-sports experience with Racing Unleashed is sustainable, safe and extremely fun!

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Vision

Establish a contemporary sport accessible to all.

Our key principles

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Transparency

Our activities are transparent in every way.

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Sustainability

We protect our environment and promote sustainable motorsports.

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Sportsmanship

We follow the rules, are respectful towards rivals and emphasize the sport.

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Innovation

We drive innovation, promote new ideas and disruptive concepts and revolutionize the world of motorsports with our products.

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Digitalization

We embody the digital transformation of motorsports and enable our clients from all over the world to connect and immerse themselves in the digital world together.