
THIS IS RACING UNLEASHED
We are an internationally active company fully invested in the world of esports. Our state-of-the-art racing simulators completely immerse you in the world of motorsports. Famous racetracks such as Spa-Francorchamps or the Red Bull Ring are available equally to fervent athletes, casual gamers and individuals on the hunt for entertainment of the highest order. Sustainable motorsport at full power, a real, exciting competition between athletes from all over the world and exclusive event experiences – all this and more can be enjoyed at our Racing Lounges. Want to try it out? Book your first ride right here!

Democratization of motorsports
Up until recently, it was considered a privilege to be a part of the costly world of motorsports. Only a small fraction of the population had the chance to enjoy and establish themselves in this unique sport. It is our heartfelt desire to change this. We want to make motorsports accessible to the population at large – digitally, with our state-of-the-art simulators. Everyone should be able to give this sustainable and safe motorsport the opportunity to amaze.

The Racing Unleashed Competition
With our two very own e-sports leagues we have unleashed a serious and credible sport. The best of the best race eachother in the Racer League and fight for prize money, while the Challenger League affords everyone the opportunity to face the thrill of competition in virtual racing. During the season, the challenge takes place monthly at our Racing Lounges in Switzerland, Germany and Spain. Read on to find out more about how you can showcase your skills and talent together with athletes from all around the world.

Our Vision
We're establishing a global eSport ecosystem, standing at the pinnacle of virtual racing. Our core focus is on engaging drivers, sponsors, and fans by crafting an immersive, unique, and interactive eRacing experience. Through a blend of professional racing and strong brand partnerships, we're driving a new era of entertainment. For our drivers, we are creating alternative career paths to enter the world of motor sports by providing them the opportunity to make a living both on the digital and physical racetrack. As we build our global network of franchise racing lounges and produce world-class simulators, our focus remains on delivering thrilling racing competitions and harnessing customer data for an unparalleled vertically integrated experience. Our journey is fueled by the rising global popularity of eSports and racing, and we're uniquely positioned to ride this wave, unlocking untapped opportunities in the fastest-growing sport worldwide.
Our key principles

Our activities are transparent in every way.

We protect our environment and promote sustainable motorsports.

We follow the rules, are respectful towards rivals and emphasize the sport.

We drive innovation, promote new ideas and disruptive concepts and revolutionize the world of motorsports with our products.

We embody the digital transformation of motorsports and enable our clients from all over the world to connect and immerse themselves in the digital world together.

We strive for the highest standards of quality, performance, and customer satisfaction. We are dedicated to delivering outstanding experiences, products, and services that exceed expectations and set industry benchmarks.